The book is the story of how youth-driven movements and music scenes around the world have infiltrated high fashion and influenced star designers, as told through the looks and words of the trailblazers themselves.

Highsnobiety has been at the forefront of this confluence of fashion and underground culture from the start. Our guide immortalizes the stories of brands from Supreme to COMME des GARÇONS, and the most influential designers and tastemakers, including Tom Sachs, Virgil Abloh, Kanye West, A$AP Rocky, and many more.

The book includes an interview with Nike CEO Mark Parker on the internet’s effect on sneaker culture, and comprehensive histories of how streetwear spread in North America, Japan, and Europe. It provides an up-close look at some of the most influential and important products, brands, and labels to have shaped Highsnobiety‘s world over the past decade.