With the rise of feminism, women photographers conquered the mainstream, with an increasingly commodified art world now viewing them simply as photographers and not merely a novelty or subcategory. moreSome women combined their photography practice with video, installations and other media, while others, such as Cindy Sherman, used the camera as a tool for questioning the concept of imagemaking itself. Others explore collective memory and the way it is imprinted on the landscape, like Sophie Ristelhueber in Lebanon and Kuwait, and Sally Mann in the United States. A rising awareness of environmental concerns has gone hand in hand with the issues of globalization and diversity.