How could visiting Seoul be described in a way that allows someone else to feel like they are right there? What to say? What perspectives to choose? What Should I Say—About Seoul takes the reader on a path less traveled: The work and daily-life of Korean designers; but not just as a spectator. The book gives a glimpse into South Korean society that is not so common after all: Some of the insights into the Seoul work experience appear grim at places, colored by the ongoing pandemic that forced people to cut down on social interactions. The experiences of Korean-German designers are also included in the book, and as a result, one could see that there is really no reason to think of Germany as a country that “has it all figured out.” The modern workplace can be a very mixed bag at times and bad working conditions plague the creative industry worldwide. Speaking about these experiences allows us to feel less isolated and work towards change—so it is not all doom and gloom.