Kinetic (moving) type has seen an abundance of exponential growth in the last 50 years as the possibilities of matching text and motion has grown in direct correlation to the equally exponential, if not more so, developments in technology. Having manifested itself and created a solid home in our design industry, for the second issue of TYPEONE magazine, we explore the methods, the logic, and the creatives behind this exciting niche using QR code technology to translate static content to moving imagery.