In 1995, when Akira Minagawa founded what would become minä perhonen, he aspired to create something that would endure. Now, the Tokyo-based fashion and textile brand has grown to reach beyond the realm of fashion, enriching people’s lives and lifestyles.
Known for its imaginative, colourful hand-drawn prints and artisanal detailing, the brand is especially noted for manufacturing its own fabrics and, in the process, supporting its partners in the textile industry. This book is the companion to a 30th anniversary exhibition, in which the brand’s message is distilled into the word ‘tsugu’, another multivalent term meaning to join, to follow, to pass on…