The celebrated and much sought-after issue of the magazine “idea” focusing on a towering figure in Swiss graphic design, Emil Ruder, is now in print again. “idea” is a renowned Japanese magazine on international graphic art and typography. Its 333rd edition lent 226 pages to Emil Ruder, showcasing his work, influence, and legacy in the world of typography and beyond. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists – yielding a comprehensive survey of Ruder’s accomplishments. It engages with the designer’s many years of work and teaching in Basel, his thirty years as publisher of the famous Typografische Monatsblätter as well as his posters, fonts, and philosophy.