Shochu is finally entering a new era. From the brewers, shochu has been updated with a new, more richly flavoured aroma and taste. Restaurants are offering a new way of tasting shochu that will change the existing image of shochu and make it more enjoyable to drink. And from the drinkers, ‘It's such a free and interesting world! and the drinkers are more passionate about shochu than ever before.
The feature article, ‘What would life be like without shochu?’ The feature article focuses on the world of shochu. We asked some of the people who enjoy shochu on a daily basis, and asked them to write down their current recommendations for shochu to drink. Recommendations for a bottle you should drink now, and the recommended activities of the breweries you should know about. The deep shochu culture scene. We've produced a book that gives you a good taste of everything you need to know about the basics. Let's go together, LIFE WITH SHOCHU.