Billboards are urban devices with unique potential to explore how photographs shape our perception of everyday life. As “contemporary visual monuments” accessible to all, they encourage reflection on the imagery that fills public space. This publication examines the rise of billboards as sought-after advertising spaces, the work of historical and contemporary artists who engage with them, and cultural initiatives that transform them into democratic exhibitions. In an era dominated by online images, The Billboard Image: In, Around, and About highlights the value of experiencing photographs in physical space, revealing their role in shaping opinion, power, and collective imagination.