Popeye magazine is the ‘Magazine for City Boys’. The founders printed this on the cover of the magazine when it debuted in 1976 in Japan. What is a ‘city boy’? The term does not appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this ‘city boy’ might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a ‘city boy’, read Popeye magazine.