Fotografie als Motiv / Photography as Motif is an artists’ book, a work of photographic theory, and a practical handbook of photography all in one volume. The publication presents an exemplary conjunction of the practice of taking photographs and artistic reflection. Three women artists whose careers each began with professional training in photography (Lisa Rastl and Claudia Rohrauer) or camera (Caroline Heider) reflect on their craft, their qualifications, their technical and theoretical expertise, and their work on the motif. In short: all the facets of image-generating media in the image.