Paula Scher, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design. Her logos for global corporations and cultural institutions have cemented her reputation as a…

Paula Scher, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design. Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. more This monograph covers Paula Scher’s early days in the music industry as an art director with CBS and Atlantic records, the launch of her first studio, Koppel & Scher, and her 25-year engagement with Pentagram. It also provides an up-to-date look at the designer’s socially and politically motivated posters and Paula’s idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy. Out of print.