“Fashion” is a concept that represents what is trending at the moment. Paul Kooiker’s fashion photography, on the other hand, is characterised by its timelessness. The artist portrays the biggest fashion brands and today’s most famous faces, but transports them to a world of their own. Disconnected from time and place, his surreal images feel like film stills with stories we can only guess. His photography transcends classic gender roles: his models adopt unusual poses and their faces are often left out of frame, obscuring their identity. At times, it is not even clear whether the subject is human or a doll. In order to capture the extravagance of luxury objects, Kooiker magnifies its means of pre­sen­tation, like for example mannequins and displays, to such a degree that it is ultimately our desire itself that is captured by his camera. Over the span of 10 chapters, he endeavors to articulate his perspective on fashion. This commissioned work, bearing the same title, was showcased prominently in a solo exhibition at the Museum Folkwang Essen in 2021 and at Foam Amsterdam in 2022.