Authored by Robin Kinross, this volume offers a tour through the history of Western typography, from the time when it can be said to have become “modern” to the present moment. moreIt highlights different cultures in different times, tracing the developments and shifts in modern typography while giving attention to ideas, social contexts, and techniques, thereby also bypassing the tired tropes of stylistic analysis. Included are concise accounts of modernist typography in Central Europe between the wars, and in Switzerland in the 1950s and ’60s. Traditional typography in the United States, Great Britain, Germany, and the Low Countries is also discussed sympathetically.