Why do up-and-coming global companies and world-class creatives seem so dazzling in their work? Why do they always seem to have ‘good taste’? This issue explores the mysterious nature of that good feeling, or good taste. Brutus welcomes as special editor-in-chief of this special feature Mr Ramdan Tuami, the businessman who has developed Officine Universel Bury into a brand known by all. We travelled around the world to visit various creators and hear their stories. Find out what work should be like, with nods from newcomers and executives alike. This issue also includes an English translation booklet of key interviews.