Remember when all fashion books were completely gorgeous, classically composed, exquisite objects? Well, the new IDEA book is one of those. The photographs, the models, the designers, the clothes all…

Remember when all fashion books were completely gorgeous, classically composed, exquisite objects? Well, the new IDEA book is one of those. The photographs, the models, the designers, the clothes all magnificently held within this one book. It looks completely classic but the pictures have never been published. The book is an unseen visual history of nineties fashion. Gavin Bond is now one of the world’s top commercial photographers. However, at the very beginning of the 1990’s, young Gavin was a student at Saint Martins, studying fashion. Following up on an invite from Vivienne Westwood, he took up a camera and started shooting. For the best part of the nineties, Gavin photographed the backstage areas of the shows in London and Paris: Alexander McQueen, John Galliano, Vivienne Westwood, Yves Saint Laurent, Azzedine Alaïa, Karl Lagerfeld’s Chanel…