Find more of the B Brand. Balance. series here. In 2005, three employees at PayPal came together to cofound YouTube, an online platform where users could upload and share video content with a quickly growing audience. moreYouTube encouraged the average internet users to tap into their creativity and equipped them with the powerful tool of video streaming, resulting in an endless content library that caters to all tastes and a gargantuan online media presence for the website. Going the extra mile to share ad revenue with creators, YouTube has fostered a new creative class of “YouTubers” and effectively spawned a new ecosystem of successful one-person media companies. Magazine B is an ad-free publication offering an independent perspective on well-balanced brands from around the globe.