• B Brand. Balance. #53 Muji

B Brand. Balance. #53 Muji

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out…

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

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Publisher: JOH & Company
Origin: South Korea
Language: English
Length × Width × Height: 24 × 17 × 1,3 cm

Article Number: 14203
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Magazine B