Find more of the B Brand. Balance. series here. In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, moreinner tubes from…

Find more of the B Brand. Balance. series here. In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, moreinner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.