In the yearbook, the winning posters of the competition 100 Beste Plakate 24 are presented in large-format images with detailed credits, including brief descriptions of content aspects and the context of their creation. This is supplemented with a contact register of all designers and listings of clients and printing companies. The introduction of the jury, featuring their own works and statements about the selection process, along with forewords from the association president and the jury chair, completes the publication.

Additionally, an essay or interview contribution addresses related topics in current poster design, development trends, and analyzes. The current book concept takes the actual highlight at the end for the designers involved in the winning posters as its basis: the certificates awarded by the organizer as an honorary tribute give rise to ironic questioning on the borderline between seriousness and benevolent mockery.

Tristesse from Basel, a trio of two graphic designers and a filmmaker / photographer, came up with the idea so that the ensemble of layout, typography and photography could be produced entirely in-house. The 100 Best Plakate as the leading actors on a stage—rich in elements that are true to the style of the Swiss studio: fresh and cheeky.