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In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo’s desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one’s daily life. Simple, stylish, and affordable, HAY’s furniture and accessories are a seamless blend of quality and economy. The brand’s deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour – icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons – ensure HAY’s best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist. Published to coincide with the brand’s 20th anniversary, this inspiring visual monograph explores HAY’s origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant designers, along with design companies such as COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct.