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Multihyphenation is a compound term referring to alternate modes of creative production: “Collab” culture; “brand X brand” projects; and multiple, or even opaque styles of attribution and ownership among the individuals, studios, and practices that engage in such work. For them, the “body of work” they produce matters more than maintaining a singular creative identity as an individual designer, architect, artist, and so on. As Virgil Abloh—the consummate multihyphenate—remarked in a recent interview, “it’s explicitly the fact that I split my time among many things that gives me the point of view to know that what I’m doing is relevant.” Which is to say, one way of navigating a world dominated by multinational corporate firms and global brands is simply to become a multiplicity: architect-hyphen-curator-hyphen-art director-hyphen-furniture designer-hyphen-theorist-hyphen-fashion designer, etc., etc., ad infinitum.
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