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The Baffler #64 July / August 2022

13,08  inkl. MwSt., zzgl. Versand

FORTY-FIVE YEARS AGO, the radical historian of science and technology David F. Noble observed a consistent pattern in modern American life: “Each major scientific advance, while appearing to presage an entirely new society, attests rather to the vigor and resilience of the old order that produced it.” Those words were written on the cusp of the personal computer revolution, which led to our dismally networked society of consumer-citizens addicted to disinformation and content-trash injected into our brain stems by powerful, pocket-sized devices, on hand at all times. Rather than delivering, in Noble’s words, on the “escalating promise of technological transcendence,” the twin forces of scientific technology and corporate capitalism gave rise to global behemoths—Microsoft, Apple, Facebook, Google, Amazon—that reproduced the same “corporate monopolization of technological intelligence” that marked the industrial age. We’re living in what Noble described in America By Design as “a remarkably dynamic society that goes nowhere.” Can anyone possibly believe that this time, it’ll be different? Apparently so. For Baffler no. 64, “Reality Minus,” our writers find enthusiasts for all the latest varieties of technological utopianism. Virtual reality? Life in the metaverse? As Jeffrey Sconce notes, you will be expected to participate in this brave new world, and to like it. “For those who can pay, Club Zuck may well offer a few hours of diverting yet ultimately sad grinding in a hallucinated discotheque,” Sconce forecasts. Yet, how dispiriting to see “the human species continue to run away from itself, draining more and more enchantment from the real world just to prop up commodified fantasies of disembodied contentment in places that do not actually exist.”



Article number: 34240 Category: Tags: , ,
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Weight: 0,5 kg
Dimensions: 25 × 17,5 × 1 cm