Creatives on Creativity
44 Creatives in Conversation with Steve Brouwers
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A fascinating look inside the worlds and works of 44 creative masterminds including George Lois, Annemie Van Kerckhoven, John Stezaker, Nel Aerts and Harry Gruyaert, that will inspire anyone interested in the elusive concept of creativity. For this book, Steve Brouwers (Creative Director at SBS) interviewed 44 makers ? painters, photographers, graphic designers, conceptual artists, furniture designers, video artists, advertisers ? from all over the world. He asked them about more
their childhood, their creative process, their inspirations and their most memorable achievements. The question that returns in every interview ? ?What is creativity to you?? ? resulted in a collection of personal conversations that provide an extraordinary insight into the mind of the artists. Creatives on Creativity is packed with inspiring images and refreshing insights that invite you to reflect on your own idea of creativity.
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