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Formerly of the duo Jonas and François, awardwinning director François Rousselet is easily one of today’s most creative forces in music videos and advertising. His approach to filmmaking is a highly visual one, blending his clever sense of humor with an immaculate eye for detail and wild imagination that plays off a personal obsession with pop culture references. Always eye-opening, his work consistently ventures into new territory, making him an artist that is impossible to pigeonhole.