Logo Modernism

For ‘Logo Modernism’ author Jens Müller has collected around 6000 trademarks from the period between 1940 and 1980 to investigate how modernist ideas and rules led to the birth of corporate identity. From small media companies to retail giants, from airlines to galleries: This comprehensive overview covers a wide range of industries. It is divided into three design sections: Geometric, effect and typographic. Each of the three chapters is subdivided into design sub-items such as alphabet, overlay, dots and squares.