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Creating a poster that can attract viewers of all ages is therefore a tough ask. Most posters, however, have a commercial end-use and although there are many different parties to please, this makes the task easier. And sometimes, a poster designed as a promotional item will end up as a personal favourite, a decided bonus. What is the line that separates designing a poster as part of a campaign from coming up with a stand-alone one? In this issue, we have invited 38 creatives to share with you their thoughts on how to execute one poster on its own or as part of a series, and whether or not there should be a differentiation between these contexts.
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