do you read me?!

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

About | Contact | Account

News & Novelties
Magazines, Books & Goods
Subscription & Services

Likes:
Items / Cart:

IBM – Graphic Design Guide

Paul Rand’s Graphic Standards Manual reprint

53,00  inkl. MwSt., zzgl. Versand

Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. more

This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.

Vorrätig

Publisher: Editions EmpireCategory: Tag: Article number: 21206
Additional Information
Weight:1.5 kg
Dimensions:32 x 24 x 2.5 cm
Published:

Language:

,

Origin:

Pages:

Article: