07 Dez A Magazine Curated By – Special Project #3
Floragatan 13 Curated by Acne Studios
A special issue of A Magazine Curated By opens the doors to Floragatan 13 – the head office of Acne Studios in Stockholm. The ex-Czechoslovakian embassy evokes with its brutalist elements and concrete features the former Eastern Bloc, but once you enter stone carved furniture by Max Lamb already give you a hint that things are different here. Rooms in dusty pink, chairs in yellow leather, hangers full of samples, fabrics stuffed until the ceiling – the Acne Headquarters are designed to show the Acne-cool but also to bring to mind the experimental and ever changing structures of a fashion school. Because nothing kills innovation more than routine.