{"product_id":"merch","title":"Merch","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMerchandise has always been branding’s quiet companion – from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":58617397051736,"sku":"44081","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/7500\/0664\/files\/44081-Merch-1.jpg?v=1791183645","url":"https:\/\/doyoureadme.de\/products\/merch","provider":"do you read me?!","version":"1.0","type":"link"}