• Thinking in Services - Majid Iqbal

Thinking in Services

Majid Iqbal

We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing…

We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them.more Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. Majid Iqbal reveals in Thinking in Services the surprising design of services — their internal structure or ‘DNA’ — through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

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Autor: Majid Iqbal
Publisher: BIS
Published: 2018
Origin: Netherlands
Language: English
Pages: 239
Length × Width × Height: 23 × 17 × 2 cm

Article Number: 22798
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