Does designing a book follow a logical and well- thought-out process? Swiss graphic designer and typographer Jost Hochuli studies morethe crucial role played by instinct throughout the various stages of…

Does designing a book follow a logical and well- thought-out process? Swiss graphic designer and typographer Jost Hochuli studies morethe crucial role played by instinct throughout the various stages of planning a book, from selecting a character type and size to determining the layout of the block of texts.