The Superstorm is a conceptual and narrative metaphor to illustrate the evolution of the relationship between political communication and new media technologies, which culminated in the tempestuous Western political visual culture of today. Within this vortex, complex and unexpected events occur, where politics is mixed with entertainment and communication is hyper-mediated through algorithms, memes and alternative realities.
As politicians refine marketing techniques applied to the electorate and online users become political trendsetters, designers face an impasse. But not all is lost in the Superstorm. Surprisingly, it might precisely be this uncertain future that holds the key for designers to question and reformulate their role and purpose within the political sphere.
In her first book Superstorm: Design and Politics in the Age of Information, Noemi Biasetton traces the development of the Superstorm from the 1960s to the present and proposes new coordinates that designers may consider on in order to, eventually, face its relentless evolution.