For its inaugural issue, Press Fold reflects on the relation between fashion and the street, as the street has always played a pivotal – but ever-changing – role in the generation, presentation and perpetuation of fashion. A short overview of the content: Beau Bertens researches the impact of visual language on the street by deconstructing the shopping bag and examining its rhetoric power by placing it in an editorial context, Johannes Reponen critically examines concepts of ‘street style’ and ‘streetwear’, Laura Gardner writes about how 90s art groups such as Art Club 2000, Honey-Suckle Company and Bernadette Corporation presented a critique of the institutions of fashion through the concept of ‘collectivity’, Renee van der Hoek discusses with Camiel Fortgens how to find one’s place within a changing fashion system, Ricarda Bigolin of D&K explores the slippages between workwear, streetwear and branding in the context of current high end and luxury fashion practices, Duran Lantink shows his daily observations from the streets of South Africa, the urban tales of streetwear brand AVOIDSTREET are imagined in an advertorial, Tenant of Culture reflects on narratives surrounding waste in fashion, Ruby Hoette documents items of clothing found in public spaces, reflecting on concepts inherent to the current fashion system such as newness, brand value versus material quality and uniqueness, Femke de Vries constructs a fashion column, and Elisa van Joolen proposes an alternative fashion editorial that shows the material properties of clothes by Dutch streetwear labels Bonne Suits, By Parra, Ontour and Patta with the precision of an X-ray vision.