Trained as an architect, between 2008 and 2016 Olivier Goethals worked for the Belgian office of De Vylder Vinck Taillieu. Yet during that time he also embarked on a kind of odyssey to explore the age-old distinctions between art and architecture. The result is ‘Play Sincerely’, a personal credo and concept borrowed from the philosopher Alan Watts. The book offers an overview of Goethals’s many and varied activities – everything from writing poems and designing scenographies to programming gifs, giving lectures, sculpting objects, and filling notebooks. Goethals enjoys keeping it positive and simple, exactly in order to preserve and celebrate the complexity of things.