What does it take for an emerging artist or designer or other sorts of creative independents to become who they are? What are the questions, traits, ambitions and restrictions that determine this? And how can they successfully guide their way through artistic practice? Janwillem Schrofer, director of the Rijksakademie in Amsterdam addresses these questions in Plan and Play, Play and Plan, giving a very helpful assessment on how to make the right choices with the help of analytical models, to bridge one’s creative qualities and romantic visions with practical entrepreneurship. Plan and Play, Play and Plan is a recipe for making choices without being in conflict with your own nature and unique characteristics.