Whoever said young people in 2025 don’t drink wine probably hasn’t spent much time around young people — or good wine, for that matter. Yes, global alcohol consumption is down,…

Whoever said young people in 2025 don’t drink wine probably hasn’t spent much time around young people — or good wine, for that matter. Yes, global alcohol consumption is down, and industrial brands are suffering losses. But from the day some 12 years ago that we published the first issue of Noble Rot we’ve been riding a wave of profound changes sweeping the world of artisanal wine, capturing the imagination of more budding winos than ever. Today, there’s nothing more satisfying than hearing our twenty-something sommeliers, customers and readers talk passionately about their love of wine, or witnessing the growth of a thriving bar à vinsscene everywhere from Melbourne to Manchester. In reality, as Jon Bonné outlines in our 37^th instalment, our beautiful wine culture isn’t so much waning in popularity as in better shape than ever.