New New Typography is not an encyclopedia. Not a manual. New New Typography is messy, uncertain and unstable. It is ambiguous and open-ended.

One hundred years after the proclamation of the so-called “New Typography” in Central Europe, the somewhat ironic prospect of a “new” New Typography emerges—less as an update, more as a question that challenges universal rules. In consequence, this book seeks to unsettle established paradigms by opening typography to an expanded, more inclusive vocabulary. “New New” means not innovation and progress, but rather a reorientation, a new relational standpoint between past and present, to bring forward practices that have been neglected, marginalized, or excluded.

With 243 figures and six theoretical proposals, the book is an overview of the impossibility of an overview. It invites readers to engage in diverse renegotiations and re-visions of typography, intertwining texts and quotes with historical and contemporary documents, diagrams, and images. It embarks on speculative adventures that are open to the unforeseen and may not lead anywhere.