Excess is no longer in fashion. Creativity is the new luxury. A major goal of More Or Less is to provoke thought about the decisions we make when we buy clothes – factoring in the realities of cost and consumption. I also wanted to offer a glimpse of how real people actually dress without sacrificing the transportive magic and fantasy of fashion. More Or Less is not another magazine showcasing only current-season fashion. Vintage, army surplus, sportswear, old school uniforms, craft, rubbish – all are fair game. A symptom of our see-now-buy-now, click-to-buy modernity is immediate gratification and overindulgence. In this rapid-fire exchange, little time is devoted to asking “Do I need this? Do I even want this?” More Or Less celebrates a new type of luxury: creativity. More Or Less is the first magazine to prioritise sustainabilty in the fashion industry. World class photographers, stylists and designers have accepted our challenge to create fashion stories which are eco-conscious, innovative, fun and with a more accessible price-point. More Or Less is about reshaping a society of excess.