{"product_id":"logo-in-real-life-michele-galluzzo","title":"Logo in Real Life - Michele Galluzzo","description":"\u003cp\u003eThis is the untold social history of logo's: where logos start living In Real Life, where they move away from corporate identity manuals and brand guidelines. This is where they do they encounter memes, counterfeits, protests, fashion, pop culture or counterculture more organically. Should we come to another understanding of logo's?\u003c\/p\u003e\n\u003cp\u003eThe book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. The participatory archive, organising mispronunciations, rip-offs and détournements, the book discusses logos in a new guise: not as intact objects resulting from the genius of professionals and masters, but as liquid form.\u003c\/p\u003e\n\u003cp\u003eLogo IRL reframes the narrative in which graphic design icons\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e‘open works’, and the public\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eparticipates\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ein the evolution of the life of brands and graphic design.\u003c\/p\u003e","brand":"Set Margins","offers":[{"title":"Default Title","offer_id":57454102053208,"sku":"43472","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/7500\/0664\/files\/43472-Logo-in-Real-Life_Michele-Galluzzo-1.jpg?v=1781081490","url":"https:\/\/doyoureadme.de\/en\/products\/logo-in-real-life-michele-galluzzo","provider":"do you read me?!","version":"1.0","type":"link"}