The name 'Hey', is not only a moniker for the company, but an ethos – a smile, a surprise, a welcome shock to the system – and every form of communication that comes out of their studio adheres to this. moreOne of the most innovative and celebrated European design agencies of recent years, Hey are capable of working in a variety of mediums and fields, uniting both spheres of graphic design and illustration seamlessly. The work and accompanying text within this book, covering clients such as Monocle, Paypal, Nokia and Uniqlo, as well as the promotional pieces and illustrations, were selected to help demonstrate this versatility and to give an insight into how the studio’s ideas are hatched and their problems solved.