GREATEST ISSUE 09 explores innovation in the arts, embodied by groundbreaking creatives shifting paradigms and challenging conventions in their respective disciplines. Representing an evolution for Música Mexicana, Peso Pluma is drawing in a global audience on the back of headlining performances at festivals like Coachella. As one of four covers, the artist reflects on his legacy as he forges a new sound that blends traditional codes with contemporary aesthetics.