Dust #28 begins with a simple admission: this is another fashion magazine that won’t save you, and it raises a direct question: what role can an independent magazine still have in today’s cultural landscape?
Independent magazines now sit at the far edge of an industry ruled by metrics and optimisation, where visibility is treated as value and the algorithm sets the terms, leaving little space for anything that doesn’t serve that logic. A printed magazine becomes a form that chooses friction over ease—time over speed, care over circulation. A modest refusal, but a deliberate one.
Dust #28 is shaped within this space. It looks at a moment when culture risks being reduced to content and creativity to performance, and it holds to the idea that meaning survives only when we slow down to care enough. A small act of discernment—an attempt to see clearly in a world that encourages the opposite.