South Korea is a daily topic of conversation on SNS, YouTube, TV and magazines. BRUTUS caught up with key people to find out more about the real South Korea, and…

South Korea is a daily topic of conversation on SNS, YouTube, TV and magazines. BRUTUS caught up with key people to find out more about the real South Korea, and asked them to share six key words and their favourite places to visit. What's more, interesting developments now seem to be happening in the provinces. We left Seoul and went to Jinju, Busan, Jeju and Jeonju. There, we discovered an unknown culture nurtured by the local community. This country is still full of new discoveries if you take the first step.