Toy design is a process full of imagination and creativity, which evokes an emotional resonance and creates a joyful experience for users through colors, materials, textures and interaction.

For designers, toys not only serve as a medium for creation but also a vehicle to express emotions and share happiness. Through toys, they respond to people’s demand for emotional value, and in turn, make design more fun.

With the theme Follow Toys!, Brand #80 features the design concepts and processes behind toys, allowing readers to feel the hidden creativity within toy design.