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Hassan Hajjaj

Hassan Hajjaj

Hassan Hajjaj

Hassan Hajjaj’s photographs follow the traces of pop culture by being colourful, engaging and commercial, but at the same time they are also subversively critical. He uses the visual language and rhetoric of contemporary consumer culture to address issues of cultural appropriation and identity politics. When you ask the Londoner with African and Arabic roots about his identity, he answers that his life experience is closely intertwined with the crossing of borders. That is why he continues to cross and break all sorts of barriers in his work. He remixes familiar visual elements from different cultures and raises questions of cultural, rather than territorial, belonging. With humor and nonchalance he shatters western stereotypes of exotic and an elsewhere. ⁠


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