Coming soon from Taschen, ICONS showcases the historical collaboration between two iconic forces: (fashion) designer Virgil Abloh and Nike Inc. Two big players who came together to reinvent ten iconic sneaker designs, from the Air Jordan 1 to Air Presto. ‚A minimum of two‘ seemed to be the magic formula when London-based Zak Group came on board to translate the sneaker-recontextualising, meta-cultural design project into book form. Since both Abloh and Zak Group are well-known for their trans-disciplinary, process-oriented work, they made the perfect match: not simply sneaker-heads, but perfectly positioned to transform consumer objects into cultural artifacts. We had a little chat with Zak Kyes about the making of the much-hyped, impossibly green volume.
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